We help companies build and scale their thought leadership offerings
Our team of consultants draws on decades of experience in building, growing and exiting thought leadership businesses. We help companies set the right strategy, build the right team and turn their research and content offerings into highly successful ventures.
Contact UsThought leadership is now critical to B2B business success but many companies struggle to access the expertise they need.
We offer a fractional thought leadership service so you can deliver world-class campaigns without the cost of a large, in-house team.

We fulfil your short-term thought leadership needs with part-time, in-house roles to supplement your team

Either short-term or ongoing advisory roles to help improve your thought leadership operations, build capabilities or improve quality and impact

We can support specific aspects of projects where you may lack specialist skills or resources, or take on end-to-end projects for you
Why work with us?
Senior-level support
When you work with Exhibit B, you work with the founders throughout. We do not hand over to a junior team to do all the hard work.
Breadth of knowledge
We have deep experience of every aspect of thought leadership, from growth strategy through to commercial proposition, managing projects and ensuring high-quality outputs.
Flexible approach
We design our services to meet your needs. You can choose from a large selection of consulting modules and also engage us on a project or ad hoc basis.
Unrivalled expertise
Our founders have more than 20 years’ experience of thought leadership, including setting up, growing and selling their agency to the Financial Times Group, which became FT Longitude.
Senior-level support
When you work with Exhibit B, you work with the founders throughout. We do not hand over to a junior team to do all the hard work.
Breadth of knowledge
We have deep experience of every aspect of thought leadership, from growth strategy through to commercial proposition, managing projects and ensuring high-quality outputs.
Flexible approach
We design our services to meet your needs. You can choose from a large selection of consulting modules and also engage us on a project or ad hoc basis.
Unrivalled expertise
Our founders have more than 20 years’ experience of thought leadership, including setting up, growing and selling their agency to the Financial Times Group, which became FT Longitude.
Thought leadership experience per partner
Revenue business built
Successful client projects led
Ready to build B2B content with impact? Let’s make it happen.
Contact us
Reach out to get in touch with an expert.


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