Who we are and why we care
We have been at the forefront of thought leadership and branded content for more than 20 years. We co-founded the pioneering thought leadership agency Longitude Research in 2011, which became FT Longitude when it was acquired by the Financial Times in 2022.
We set up Exhibit B in 2025 because we are passionate believers in thought leadership but are also frustrated by the dilution of the term and the diminishing quality. We wanted to ignite change and help companies create thought leadership that stays ahead of disruption and genuinely makes a difference.
Your audience does not need more content. They want better ideas and solutions to their business challenges.
20+ years
Thought leadership experience per partner
£10m+
Revenue business built
1000+
Successful client projects led
What our client say
Creative, reliable, and impactful — here’s how they describe working with us.
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