Exhibit B Partners is a new venture from Rob Mitchell and James Watson, who have been at the forefront of thought leadership and branded content for more than 20 years. They were co-founders of Longitude Research, which became FT Longitude when it was acquired by the Financial Times. They also previously ran thought leadership projects at The Economist Group.

Rob and James now work with companies to help them get the most value out of their thought leadership. They offer a fractional service, which means that companies can access their knowledge and expertise on a variable basis without the expense and risks of building a complete in-house team. Their offering goes beyond the traditional agency and freelance model by building long-term relationships with your teams and by making an investment in getting to know your business. This means that you get access to experts who truly understand your commercial and marketing objectives, have specialist thought leadership knowledge, and who do not think in a short-term, project-based way.

Exhibit B is all about helping companies get the foundations right, and putting in place everything they need to grow and deliver high-quality campaigns that clients and audiences will value.