We are a specialist consulting firm that helps corporates build and scale a high-quality thought leadership operation.
Our services can either be standalone or blended and are always customised to meet your needs.
Strategy
Thought leadership is a powerful marketing tool but requires a clear strategy and common goals across the business. We help you set overall objectives, align senior stakeholders and set a clear overall direction for your thought leadership portfolio. That means identifying core messages that align with your brand and capabilities and that provide a truly distinctive narrative for your business.
Setting goals and objectives
Competitor analysis and differentiation
Core positioning and proposition
Building a comprehensive thought leadership portfolio
Agreeing overall narratives
Aligning messaging with audience needs
Capabilities
Content that deserves to be called thought leadership requires a rare combination of capabilities and highly robust operations. We work with you to identify and develop the skills you need, and design processes that ensure high-quality research and creative, impactful content outputs. There are many ingredients that must come together to achieve quality. At the same time, quality must be balanced with profitability and efficiency.
Managing stakeholder engagement
Designing and managing impactful, insightful research
Setting robust project processes and governance frameworks
Implementing a quality framework
Best practice on use of editorial and creative in thought leadership
Delivery
Good thought leadership starts with a clear strategy and campaign design. We work with your stakeholders to agree on the best approach, theme and messages before starting with research and content. We then oversee the end-to-end research process, ensuring strong stories and robust quality, before developing a range of thought leadership outputs, from reports and articles to video and data visualisations.
Campaign design and strategy
Research design, management and analysis
Story and key message identification
Content development
Design and creative
Training
Our training and coaching modules cover many core concepts in thought leadership for companies that are looking to educate their teams. Our courses can be customised to your specific needs but include the following:
Thought leadership essentials
Questionnaire design
Campaign design
Building a thought leadership capability
Survey analysis and story presentation
Storytelling and key messages
Ready to build B2B content with impact? Let’s make it happen.
Contact us
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