Aspidistra and Exhibit B have formed a strategic intelligence partnership designed to unite evidence-based insight with journalistic narrative architecture. Together, we help brands shape markets, build influence, and communicate with authority.

Why it matters

The modern B2B landscape demands both rigour and resonance. Organisations need original intelligence that reveals where markets are heading, and strategic narratives that shape conversations, influence buyers, and mobilise stakeholders.

Our partnership brings these two forces together in a seamless fusion of intelligence and influence. 

By combining Exhibit B’s research‑driven thought leadership capabilities with Aspidistra’s strategic communications and narrative‑building expertise, we deliver an integrated approach that spans insight generation, editorial development, and market‑facing execution.

Together, we provide the proprietary insight, research methodologies, strategic frameworks, and narrative architecture required to validate a brand’s point of view and bring it to life. 

Who we are

Aspidistra – The strategic influence partner

Aspidistra is a team of journalists, creatives, and marketers who excel at translating complex trends into human emotion and powerful multi-format narratives for the Nordics’ biggest brands. They craft omnichannel content that turns intelligence into influence.

Find out more about their team, services, work, and their expert insights.

Exhibit B – The fractional thought leadership partner

Located in the UK and Switzerland, Exhibit B is a premier research-based thought leadership consultancy led by Rob Mitchell and James Watson – the co-founders of FT Longitude and authors of the definitive work on modern B2B thought leadership.

Our offer spans proprietary research, editorial development, and executive profiling for the world’s leading brands. Exhibit B combines research pedigree with an editorial sensibility, ensuring we remain creators of market‑shaping narratives, not merely producers of data.