Is AI the saviour or destroyer of corporate thought leadership?
A webinar from Exhibit B

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Highlights

Get a preview of our new ebook, Beyond ChatGPT, The AI thought leadership playbook

Exclusive interview with Sarah Toms, Chief Innovation Officer at IMD Business School

Why tune in? 

GenAI promises sunlit uplands of effortless content scale, but for B2B brands, low quality AI output poses a direct threat to their authority and brand trust.

This webinar is for corporate marketing leaders who are under direct pressure from CEOs and CMOs to show concrete gains from implementing AI within their thought leadership function, but aren’t sure how best to proceed. 

Register here 

https://www.crowdcast.io/c/ai-in-thought-leadership 

Details

Date: 9 December 2025
Time: 1pm London / 8am New York
Hosted by: James Watson & Rob Mitchell
Duration: 60 minutes (30 min briefing + 30 min Q&A)
Registration: https://www.crowdcast.io/c/ai-in-thought-leadership 

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Meet the hosts

This podcast will be hosted by Rob Mitchell and James Watson, the co-founders of Exhibit B. They previously co-founded and ran the highly successful thought leadership business Longitude Research, which became FT Longitude when it was acquired by the FT Group in 2022.
James Watson
Rob Mitchell
Sarah Toms

Ready to build B2B content with impact? Let’s make it happen.