This playbook categorises and profiles 50 specific AI-based tools that can be used by a B2B thought leadership team. These tools cover a wide range of applications: from identifying a relevant topic niche for your brand, to supporting your qualitative and quantitative research processes, to scaling up your content amplification and distribution, to improving your brands visibility within the big four LLMs mentioned above, among other things. 
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In researching these tools, we’ve drawn out what we see as the key opportunities of AI-based tools within the thought leadership workflow. In addition, we seek to highlight some of the risks and use cases that thought leadership practitioners should avoid.